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View Full Version : Study: MMOs bringing in $1.4 billion a year


TalonBot
03-26-2009, 08:12 AM
Filed under: Analysis / Opinion (http://www.wowinsider.com/category/analysis-opinion/), Virtual selves (http://www.wowinsider.com/category/virtual-selves/), Odds and ends (http://www.wowinsider.com/category/odds-and-ends/), Blizzard (http://www.wowinsider.com/category/blizzard/), Economy (http://www.wowinsider.com/category/economy/), Making money (http://www.wowinsider.com/category/making-money/)

http://www.blogcdn.com/www.wowinsider.com/media/2009/03/rampartsrunningwithdwarves.jpgIf America's bankers want to get back into Moneytown, apparently they could do a lot worse than designing a hit MMO -- a study by a group named Screen Digest says that the MMO market is hotter than ever (http://www.gamespot.com/news/6206670.html). After dropping down to a total of $701 million in 2008, games like World of Warcraft are seeing their revenues rise again, up to a total of $1.4 billion. And not surprisingly, WoW is still leading the charge -- while their overall market share is dropping very slightly, from 60% of the market down to around 58%, they're still making more money than ever. And while other games are picking up some numbers, according to Screen Digest, they're not really stealing players from Azeroth -- they're actually pulling new MMO players in.

Which is understandable -- during times of economic downturn, online games like MMOs are actually positioned to do very well (http://www.massively.com/2008/10/17/blizzard-world-of-warcraft-will-do-fine-global-economic-collap/). Why spend $15 on one night at the movies when you can spend it on a whole month of entertainment? World of Warcraft may have brought the MMO monster to the surface, but according to numbers like these, this is a game genre that's going to be extremely popular (and profitable) for a long time to come.http://www.wowinsider.com/media/feedlogo.gif (http://www.wowinsider.com)Study: MMOs bringing in $1.4 billion a year (http://www.wowinsider.com/2009/03/26/study-mmos-bringing-in-1-4-billion-a-year/) originally appeared on WoW Insider (http://www.wowinsider.com) on Thu, 26 Mar 2009 11:00:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).




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