Big Blizzard licensing news -- Blizzard
has teamed up with
MEGA Brands, Inc. to release
Warcraft- and
StarCraft-themed Mega Bloks sets. You might remember the
Halo Mega Bloks sets as another of Mega Bloks' video game releases. These are Blizzard's two largest franchises, so it's a pretty substantial acquisition for Mega Bloks.
What is most interesting to me about this licensing partnership is Blizzard's consolidation and general changing strategy regarding the
World of Warcraft and
StarCraft intellectual properties. In South Korea,
StarCraft is already on everything you can imagine, and licensing in general is one of Blizzard's biggest assets (as it is for most content creators.) Does this licensing deal signal a renewed push to put
Warcraft and
StarCraft on lots of new, carefully hand-picked products? Suffice to say, I am excited about Blizzard's licensing future.
The sets are scheduled for release in summer 2012. We have no news on what characters or settings will be featured in the sets, but our imaginations can happily wander. Will we get vehicles? Iconic location play sets? Lore exposition in block form? I've got a few ideas...
Continue reading Blizzard teams up with Mega Bloks for Warcraft and StarCraft sets
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Blizzard teams up with Mega Bloks for Warcraft and StarCraft sets originally appeared on
WoW Insider on Mon, 13 Jun 2011 16:30:00 EST. Please see our
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